COLOURS
Capri pink, Mojito yellow,
Paradise blue, Crocodile green,
Dahlia purple, Crunchy red. Fashion colorama.
Colour, a distinctive sign according to Princesse tam.tam.
MATERIALS
Printed silk, embroidered tulle,
couture lace, ultra-soft cotton jersey...
High quality materials for unique products.
PRINTS
Imaginative, unexpected, unpredictable.
Graphic, extravagant, romantic.
A print for every season!
DETAILS
Bows between the breasts, pleated ruffles, dual-straps, rosettes... The detail that makes the difference.
SHAPES
Bandeaux, triangle, mini-wire, high-waist briefs and one-piece.
Innovation at the heart of every collection.
FASHION-LINGERIE
Combining, reinventing, layering, each collection is an invitation to mix and match:
let's get creative.
 
"A highly feminine,
delightful universe.
The Princesse spirit and welcome will inspire you
to wander and linger...
Staff attentive to your specific needs ...
All in pink."

> FIND A BOUTIQUE NEAR YOU

A new concept store is launched.A chic and sophisticated atmosphere, novel and contemporary architecture, video-animated window displays...To discover in France in mythical neighborhoods the Marais in Paris 4e.
Boldness! Fashion!

 



1985
1st Lingerie collection
1987
1st Boutique in France
1991
1st Homewear collection
1993
1st Swimwear collection
1995
Network deployment
1998
Veuve Clicquot Award
"Business woman of the year"
2004
1st Boutique abroad
2005
Limited edition 20th anniversary series
2006
Acquisition by the Fast Retailing group
Lingerie Design Award
1st boutique in Belgium
2007
Eboutique launch
2008
Death of the founders
1st Boutique in Germany
2009
120th Boutique
Launch of the bandeau bra
2010
Limited 25th anniversary collection
1st "undress like a Princesse"
ad campaign
2011
Launch of a new
shop concept in
Paris, rue de Sèvres
launch of tam.tamtoo,
the underpants customisation
service on the eboutique
1st Pyjama Party
2012
Opening the 1st store
in Japan, Tokyo
at Uniqlo marché Ginza
Launch of English and European eboutique
2013
Opening a new store, avenue
Victor-Hugo Paris 16e

The 80’s. The new generation wants change.
In 1985, the gift boutique run by two sisters on Rue Bréa, in the Saint-Germain des Prés neighbourhood in Paris, has a new bestseller. Brightly coloured printed cotton men’s boxer shorts, which women are making their own... This success points the Hiridjee sisters in the right direction, inspiring them with the concept of creating lingerie that goes against the mainstream trend: bringing women subtle and creative lingerie. Original prints, colourful cotton and an eye for detail, from little bows between the breasts to double straps, and lace or satin trims. Mourad Amarsy joins the two sisters, taking over the brand’s financial affairs. He marries Loumia just a few years later.

- No idols or role models.
We are all heroes. LOUMIA HIRIDJEE, READ MORE

Born into a family of Indian merchants who settled on the island of Madagascar, the founding sisters were educated in boarding schools in mainland France. One was aged 21, the other 28 when- with the help of a designer friend - they embarked on this great adventure. “Princesse tam.tam”, a name chosen in homage to the film released in 1935, in which the lovely Josephine Baker delights the hearts of Parisian high-society with her beauty, humour and unpredictable behaviour quickly making her everyone’s darling. Princesse tam.tam is born!

Now recognised as “fashion lingerie”, the brand’s collections, its values and unique vision of femininity continue to appeal to an increasing number of women. Present in over 40 countries, Princesse tam.tam is sold in its own boutiques, in department stores, in select multi-brand retailers and online, through its e-boutique. In 2006, the Fast Retailing group took over the Princesse tam.tam brand, which thus joined the ranks of Comptoir des Cotonniers, Uniqlo, Theory and Helmut Lang. In 2008, the founders, Loumia Hiridjee and Mourad Amarsy were killed during the Mumbai attacks. Their energy and personality live on, feeding the values of Princesse tam.tam.

Since 2010, « undress like a Princesse » has been sweeping across « planet » fashion as Princesse tam.tam continues to inspire.
Still and always...

fermer

Quelles sont les boutiques ouvertes ce dimanche ?

  • AJACCIO E.ARENE 20044
  • ALBI MARIES 81015
  • ANGLET CC BAB2 64031
  • ANNECY CC COURRIER 74010
  • ANNECY GL PARMELAN 74020
  • AURILLAC ORFEVRES 15005
  • AVIGNON GL CROIX ROUGE 84035
  • AVIGNON ROUGE 84019
  • BESANCON GRANDE RUE 25005
  • BLOIS PORTE CHARTRAINE 41010
  • BORDEAUX DIJEAUX 33069
  • BORDEAUX GL STE CATHERINE 33075
  • BOULOGNE JEAN JAURES 92031
  • BRUXELLES ANTOINE DANSAER 99203
  • CANNES ANTIBES 06051
  • CHARTRES BOIS MERRAIN 28021
  • CLERMOND F. GL TOUR D'AUV 63015
  • CLERMONT F. DES GRAS 63005
  • DEAUVILLE DESIRE LE HOC 14030
  • DIJON BOURG 21020
  • ECULLY CC GD OUEST 69010
  • FONTAINEBLEAU GRANDE 77030
  • FORT JACO WATERLOO 99208
  • GRENOBLE BONNE 38052
  • GRENOBLE GL GRENETTE 38015
  • LA ROCHELLE ST YON 17024
  • LABEGE CC LABEGE2 31015
  • LAVAL PAIX 53011
  • LE CHESNAY CC PARLY 2 78033
  • LEVALLOIS PSDT WILSON 92037
  • LILLE GRANDE CHAUSSEE 59061
  • LIMOGES JEAN JAURES 87010
  • LYON BREST2 69071
  • LYON GL BRON 69048
  • LYON GL CC PART DIEU 69070
  • MARSEILLE PARADIS 13001
  • MERIGNAC CC SOLEIL 33001
  • MONTPELLIER CC ODYSSEUM 34058
  • MONTPELLIER GL CC POLYGON 34060
  • MONTPELLIER JEAN MOULIN 34050
  • NANCY DOMINICAINS 54002
  • NANTES GL BRIORD 44040
  • NANTES ROYALE 44002
  • NEUILLY SABLONVILLE 92055
  • NICE CC NICE ETOILE 06024
  • NICE GL J MEDECIN 06065
  • NIMES PERRIER 30010
  • PARIS ABBESSES 75107
  • PARIS BREA 75053
  • PARIS COMMERCE 75217
  • PARIS FRANCS BOURGEOIS 75225
  • PARIS GRENELLE 75082
  • PARIS GUICHARD 75200
  • PARIS LES HALLES 75001
  • PARIS MARCHE ST HONORE 75219
  • PARIS MONTMARTRE 75102
  • PARIS PTS HAUSSMANN 75120
  • PARIS RUE ST ANTOINE 75003
  • PARIS SEVRES 75223
  • PARIS ST LAZARE 75007
  • PARIS TERNES 75222
  • PARIS VAUGIRARD 75099
  • PARIS VIEILLE DU TEMPLE 75085
  • PAU SERVIEZ 64001
  • PERPIGNAN MAILLY 66025
  • ROMANS MARQUES AVENUE 26005
  • ROUEN CARMES 76025
  • ROUEN CC LES DOCKS 76028
  • ST BRIEUC GLAIS BIZOIN 22006
  • ST ETIENNE-GENERAL FOY 42003
  • ST LAURENT GL CAP 3000 06060
  • ST MALO BROUSSAIS 35031
  • STRASBOURG CC RIVE ETOILE 67045
  • STRASBOURG GL 22 NOVEMBRE 67040
  • STRASBOURG HALLEBARDES 67042
  • TOULOUSE GL LAPEYROUSE 31060
  • TOULOUSE ST ANTOINE 31058
  • TOURS NATIONALE 37001
  • TROYES MARQUES AVENUE 10005
  • VALENCIENNES FARMARS 59031
  • VANNES BILLEAUT 56035
  • VELIZY CC VELIZY 2 78030
  • VILLEFRANCHE NATIONALE 69057
  • VILLENEUVE D'ASCQ CC V2 59047