COLOURS
Capri pink, Mojito yellow,
Paradise blue, Crocodile green,
Dahlia purple, Crunchy red. Fashion colorama.
Colour, a distinctive sign according to Princesse tam.tam.
MATERIALS
Printed silk, embroidered tulle,
couture lace, ultra-soft cotton jersey...
High quality materials for unique products.
PRINTS
Imaginative, unexpected, unpredictable.
Graphic, extravagant, romantic.
A print for every season!
DETAILS
Bows between the breasts, pleated ruffles, dual-straps, rosettes... The detail that makes the difference.
SHAPES
Bandeaux, triangle, mini-wire, high-waist briefs and one-piece.
Innovation at the heart of every collection.
FASHION-LINGERIE
Combining, reinventing, layering, each collection is an invitation to mix and match:
let's get creative.
 
"A highly feminine,
delightful universe.
The Princesse spirit and welcome will inspire you
to wander and linger...
Staff attentive to your specific needs ...
All in pink."

> FIND A BOUTIQUE NEAR YOU

A new concept store is launched.A chic and sophisticated atmosphere, novel and contemporary architecture, video-animated window displays...To discover in France in mythical neighborhoods the Marais in Paris 4e.
Boldness! Fashion!

 



1985
1st Lingerie collection
1987
1st Boutique in France
1991
1st Homewear collection
1993
1st Swimwear collection
1995
Network deployment
1998
Veuve Clicquot Award
"Business woman of the year"
2004
1st Boutique abroad
2005
Limited edition 20th anniversary series
2006
Acquisition by the Fast Retailing group
Lingerie Design Award
1st boutique in Belgium
2007
Eboutique launch
2008
Death of the founders
1st Boutique in Germany
2009
120th Boutique
Launch of the bandeau bra
2010
Limited 25th anniversary collection
1st "undress like a Princesse"
ad campaign
2011
Launch of a new
shop concept in
Paris, rue de Sèvres
launch of tam.tamtoo,
the underpants customisation
service on the eboutique
1st Pyjama Party
2012
Opening the 1st store
in Japan, Tokyo
at Uniqlo marché Ginza
Launch of English and European eboutique
2013
Opening a new store, avenue
Victor-Hugo Paris 16e

The 80’s. The new generation wants change.
In 1985, the gift boutique run by two sisters on Rue Bréa, in the Saint-Germain des Prés neighbourhood in Paris, has a new bestseller. Brightly coloured printed cotton men’s boxer shorts, which women are making their own... This success points the Hiridjee sisters in the right direction, inspiring them with the concept of creating lingerie that goes against the mainstream trend: bringing women subtle and creative lingerie. Original prints, colourful cotton and an eye for detail, from little bows between the breasts to double straps, and lace or satin trims. Mourad Amarsy joins the two sisters, taking over the brand’s financial affairs. He marries Loumia just a few years later.

- No idols or role models.
We are all heroes. LOUMIA HIRIDJEE, READ MORE

Born into a family of Indian merchants who settled on the island of Madagascar, the founding sisters were educated in boarding schools in mainland France. One was aged 21, the other 28 when- with the help of a designer friend - they embarked on this great adventure. “Princesse tam.tam”, a name chosen in homage to the film released in 1935, in which the lovely Josephine Baker delights the hearts of Parisian high-society with her beauty, humour and unpredictable behaviour quickly making her everyone’s darling. Princesse tam.tam is born!

Now recognised as “fashion lingerie”, the brand’s collections, its values and unique vision of femininity continue to appeal to an increasing number of women. Present in over 40 countries, Princesse tam.tam is sold in its own boutiques, in department stores, in select multi-brand retailers and online, through its e-boutique. In 2006, the Fast Retailing group took over the Princesse tam.tam brand, which thus joined the ranks of Comptoir des Cotonniers, Uniqlo, Theory and Helmut Lang. In 2008, the founders, Loumia Hiridjee and Mourad Amarsy were killed during the Mumbai attacks. Their energy and personality live on, feeding the values of Princesse tam.tam.

Since 2010, « undress like a Princesse » has been sweeping across « planet » fashion as Princesse tam.tam continues to inspire.
Still and always...