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THE ENGLISH TRANSLATION OF “TAM TAM“ IS
“TOM TOM”, AND IN ARABIC IT’S “RAMDAM“.
BUT FOR US, IT WILL ALWAYS BE “TAM TAM“!

tam tam is...
The sound of Africa and Madagascar,
where the founders of the brand were born.
A rhythm to communicate a message,
to lead the way.
The way Josephine Baker danced in the movie
Princesse Tam Tam in 1935.

The wild side of Princesse, her boldness,
her impertinence and her freedom.
The melting pot, the North and South,
the here and elsewhere.
A barefooted Princesse, absolutely free.
So be tam tam, be free, be yourself...
And above all HAVE FUN!

Princesse Tam.Tam

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Princesse Tam.Tam