A BRAND THAT IS COMPLETELY

tam.tam!

Princesse
tam.tam
is...

a heritage

Thirty years ago, Loumia and Shama Hiridjee, two women with a new vision of feminity, founded Princesse tam.tam, the lovable upstart in the French lingerie sector.

an icon

In 1935, Josephine Baker used dance and the sound of the tom-tom to pass on a message - freedom in body and mind.

a state of mind

Princesse tam.tam gives women the freedom to be themselves, at ease in mind and body.

being
tam tam
means being free

a style

For the past thirty years, we’ve been breaking the mould, creating the difference.


We reinvented men’s boxers and styled them for women. We revolutionised lingerie and made it a fashion statement with colours ranging from flashy to prints, a totally new concept in its day. We launched a new style of pyjamas that were chic and fun, never fuddy-duddy. We redesigned swimwear so that women can be beautiful and stylish on the beach. And we invented a whole new wardrobe - cool to wear, a casual fashion for every day.
cool
sexy
chic

Today, Princesse tam.tam offers
a complete wardrobe...

lingerie

elegant lace

pop colours

original styles

swimwear

exclusive prints

trendy styles

innovative fabrics

cool-à-
porter

day and night

homewear/streetwear

soft cosy fabrics

corsetry
expertise

1

Parisian
Workshop

60

percent

French lace

25

pieces

in a bra

10

wear tests

per week for each
product by a panel
of 100 Princesses

4

hours

for expert seamstresses
in the workshop to make
a set of lingerie

100%

of our client feedback

is taken on board to improve
our quality testing

a royal welcome

1985

Thirty years ago, Loumia and Shama Hiridjee decided to change their small gift shop in Rue Bréa in Paris into the first Princesse tam.tam store.

2016

Today, there are 153 shops in the Princesse tam.tam network and their managers and staff have created a special relationship with clients who have been loyal to the brand for the past thirty years.

more than a brand
Princesse tam.tam is
a way of being

cheeky

audacious

free

sensual

elegant

fun

cheeky

audacious

free

sensual

elegant

fun

cheeky

audacious

free

sensual

elegant

fun

cheeky

audacious

free

sensual

elegant

fun

cheeky

audacious

free

sensual

elegant

fun

cheeky

audacious

free

sensual

elegant

fun

cheeky

audacious

free

sensual

elegant

fun

cheeky

audacious

free

sensual

elegant

fun

cheeky

audacious

free

sensual

elegant

fun

cheeky

audacious

free

sensual

elegant

fun

cheeky

audacious

free

sensual

elegant

fun

cheeky

audacious

free

sensual

elegant

fun

cheeky

audacious

free

sensual

elegant

fun

cheeky

audacious

free

sensual

elegant

fun

cheeky

audacious

free

sensual

elegant

fun

cheeky

audacious

free

sensual

elegant

fun

cheeky

audacious

free

sensual

elegant

fun

cheeky

audacious

free

sensual

elegant

fun

cheeky

audacious

free

sensual

elegant

fun

cheeky

audacious

free

sensual

elegant

fun